The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder.In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, this episode offers candid insights on ownership, operations, and making the right choice for your career.We discuss: The moment Joe realized he needed to make a change despite his success as an employee How Joe built a 20-person team and 700-case inventory in under two years Balancing pre-litigation and trial work to maximize case values without sacrificing cash flow The exact intake systems Joe uses to manage leads and maximize conversions Why the highest-paid trial lawyers don't necessarily need to own firms How working in North Carolina's contributory negligence system requires different case selection Guest DetailsJoe Volta is the co-founder of Chandler & Volta Law, a personal injury firm handling 700+ cases across North and South Carolina. Known for his social media presence as @HighVoltageLaw, Joe has built a thriving practice through a combination of referral relationships and direct client acquisition while maintaining his focus on family and work-life balance. Joe Volta: Instagram, LinkedIn Chandler & Volta Law: Website  Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs.Sign up for the next webinar THIS Thursday, March 29, 2025 Mastering SEO in the AI Era: The Must-Do Strategies to Drive TrafficIn this episode of Personal Injury Mastermind, Chris and Brianna deliver an expert session in transforming Google Ads from a necessary expense into your firm's most predictable case acquisition channel. With a decade of performance data across the nation's most competitive markets, they reveal what actually works in 2025 – not what worked two years ago. If your PPC campaigns aren't delivering consistent ROI, this episode will completely transform your approach to digital advertising.We discuss: Why your landing page is killing conversions (and the Morgan & Morgan template that's crushing it) The offline conversion tracking hack that Google representatives never tell you about How to legally spy on competitor campaigns and steal their best-performing keywords The retargeting loophole that sidesteps Google's PI restrictions Why most firms waste 40% of their ad spend on keywords that never convert Guest DetailsBrianna Sudbury is the Director of Paid Ads at Rankings.io, where she leads client paid ad strategy, analytics, and high-performing campaigns across multiple platforms. With over a decade of experience in digital marketing, Brianna has driven impactful results for brands across multiple verticals.Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.We discuss: The unexpected strategy that brought 200 cases in just six months How cold outreach created a "first call" status with major out-of-state firms A counterintuitive approach to case management that clients love The digital tool that's transforming how small firms acquire cases Why hiring decisions make or break a firm's growth trajectory Finding the sweet spot between local identity and regional reach Guest DetailsTravis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend. Travis Meltzer: LinkedIn Travis Meltzer: Website, Instagram   Chris Dreyer and Rankings DetailsChris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect